the thing with winter tyres is nobody is interested until it snows , then they panic buy & the price goes up .
my brother runs a tyre dealership & they had stock of snow tyres last winter , snow fell & they sold the lot , the phone was ringing all the time with people wanting snow tyres .
then the price went up & then finally the supplier was sold out , so its a case of buy them & pray for snow .
or, We,Â like three of the major tyre manufactureres, "sponsoring" tv programmes try to educate "joe public",
the price has already gone up!!
joe public not usually interested until they have lots of trouble getting out their street